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As Fox Concludes Ad Sales, Broadcast Nets Wrap Flat Upfront Season With Modest CPM Increases

Jun 14, 2012  •  Post A Comment

Fox has completed its upfront negotiations, with its $1.98 billion to $1.99 billion in advertising commitments roughly flat with last year, reports Brian Steinberg in Advertising Age.

The close of Fox sales wraps up the upfront session among broadcasters, concluding an upfront season that hardly budged from last year’s sales, the story notes.

Fox saw CPM increases of 7% to 9%, compared with increases last year in the high single-digit to low double-digit range, the story notes. The network sold about 80% of its advertising inventory for the 2012-13 television season, about even with its sold inventory last year, the piece adds.

CPM increases for the broadcast networks as a whole were modest in this year’s upfront, ranging from just above 6% to about 9%.

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