DirecTV Chief Executive Michael White said he won’t step away from station blackouts as part of his company’s push to aggressively fight higher content fees, reports MediaPost’s MediaDailyNews.
"I don’t like it, but when necessary, we’ll do whatever it takes. … If we have to go dark, we’re going to go dark,” White said, speaking at an investor event. "We’re going to do the right thing for the long-term health of our business and consumers.”
Carriage disputes have led to stations owned by Sunbeam and Tribune going dark on DirecTV already this year, the story notes.