Dish Network has applied for Web-address suffixes that are similar to the name of its main competitor, DirecTV, reports Bloomberg.
Dish applied for 13 new Internet domain suffixes, according to a nonprofit Web-management group that released a list of 1,930 applications for the suffixes, the story notes. Two of those appeared to reference its bigger rival: ".direct" and ".dtv," the story notes.
A spokesman for Dish said the names have nothing to do with DirecTV, and that Dish has applied for them to attach to marketing, strategic or competitive services, the story notes. He declined to provide specific products or programs.
DirecTV doesn’t plan to challenge the applications, which cost $185,000 each, as the company isn’t planning on using them, according to a DirecTV representative.