Gay-Focused Network Logo Is Getting a Bit Straighter

Jun 12, 2012  •  Post A Comment

Viacom’s gay-focused cable network Logo is getting a bit straighter, reports the New York Post. The network, which debuted in 2005 with a focus on the LGBT community, is adding shows that are aimed at straight women, the story notes.

Logo in April debuted a show about child beauty pageants called "Eden’s Wood," while its new show "BabyWait" focuses on adoptions by married straight couples as well as gay couples, the story notes.

Another new program, “Love Lockdown,” focuses on gay and straight couples involved in therapy, the report adds.

Some gay television executives are concerned that the changes are moving too far away from the LGBT audience, the story says. The changes appear to be aimed at broadening the appeal of the targeted network and boosting advertising rates, the piece adds.

One source told the publication: “Maybe as the core focus they are abandoning gay and moving towards what seems to be the primary target: straight women. The word gay is getting left behind a bit.”

A spokesman for Logo said, "Gay remains in the DNA," according to the piece.

The report adds: “Logo Executive Vice President Lisa Sherman told Multichannel News recently that only 30 percent of the gay audience wanted to live, work and socialize exclusively with other gays, hence the changes.”

Sherman is quoted as saying: “About 24 percent of primetime shows on broadcast and cable have a gay story line or gay character because that’s reality and life.”

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