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Summer Ratings Doldrums: Splashy ABC Summer Premiere Wipes Out, While a Spanish-Language Network Wins the Night

Jun 29, 2012  •  Post A Comment

A Spanish-language broadcast network won the night Thursday in the key 18-49 demo for prime time, according to Nielsen overnights, while an ABC summer staple premiered to numbers that were well off from the show’s previous season premiere, TVbytheNumbers.com reports.

Univision inched its way ahead of the big 4 broadcasters, claiming the win with a 1.4 average rating for prime time in viewers 18-49, ahead of ABC (1.3 average), CBS (1.3), Fox (1.1) and NBC (1.0). CBS, despite airing an all-repeat lineup, came out on top in total viewers with 6.5 million, ahead of ABC (5.0 million), NBC (4.3 million), Univision (3.6 million) and Fox (2.6 million).

ABC had its season premiere of summer reality series “Wipeout” at 9 p.m., settling for a 1.9 average in 18-49 — down 21% from last summer’s premiere. Elsewhere on ABC, the news was even worse: A series-low 1.0 for “Duets” and a season-low 1.1 for “Rookie Blue.”

Fox got weak results for “Take Me Out” — a 1.0 average in the 18-49 demo, down 17% from a week ago — and “The Choice” — a 1.2, down 20% from last week.

NBC started off with a 1.7 in 18-49 for the U.S. Olympic Trials coverage (subject to the usual adjustment for live sports), but fell to a 0.7 for “Saving Hope” (which was way up, 40%, from a week ago) and a par 0.8 for “Rock Center.”

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