Television shows that are streamed online will soon receive content ratings — the black labels that inform families of what to expect from network programs, reports The New York Times’ Media Decoder.
The ratings will be included in all episodic streams on websites such as ABC.com by December, the story says. The plan was to be formally announced this morning.
Although Hulu already uses the content ratings on its online streams, the agreement illustrates how TV networks are adapting to putting content online, the story notes.
The ratings system was developed in the 1990s to tell families about a program’s content in response to congressional complaints about TV violence, the piece adds. News, sports and some other shows are exempt.
The agreement will include ABC, CBS, Fox and NBC, as well as the Spanish-language broadcasters Telemundo and Univision. Full episodes will be rated, but not clips.