Likenesses of Elvis Presley are in the works for appearances in a variety of projects including TV and film appearances, Deadline.com reports.
The initiative involves the same outfit that created a virtual Tupac Shakur for a “live appearance” at the recent Coachella Valley Music Festival. Digital Domain Media Group has entered into an agreement with CORE Media Group, which owns the Elvis Presley brand, to develop a series of virtual Elvises.
Work on the likenesses, which are expected to be deployed worldwide, has already started, the story reports.
Said Elvis Presley Enterprises President and CEO Jack Soden: “This is a new and exciting way to bring the magic and music of Elvis Presley to life.”