NBC’s ratings juggernaut Olympics coverage continued to crush the competition in prime time Monday night, with most of the broadcast competition staying out of it by airing repeat programming.
The few rival broadcast nets who did try out fresh programming — mainly ABC — paid a price, according to Nielsen overnights.
TVbytheNumbers.com reports that ABC put up fresh episodes of its reality shows “Bachelor Pad” and “The Glass House” while CBS aired a new installment of “Two and a Half Men.” The best any of them could do was a 1.1 average rating in the key 18-49 demo.
Meanwhile, NBC rolled along with a 10.5 average for prime time in viewers 18-49, and 31.43 million total viewers. The 10.5 was up from a 10.3 preliminary number for the equivalent night of the Beijing Olympics four years ago.
ABC’s lineup was hit hard: The net’s two-hour “Bachelor Pad” scored a 1.1 in the 18-49 demo, down 27% from a week ago. The new reality show “The Glass House” continued its rough start with a 0.6, a series low.
CBS was all reruns except that episode of “Two and a Half Men,” which had to settle for a 1.1 in 18-49. Fox aired all repeats.
For prime time overall, the lopsided numbers show NBC on top in the 18-49 demo with a 10.5 average, followed by Univision with a 1.3, Fox with a 1.1, CBS with a 1.0 and ABC with a 0.9. In total viewers it was NBC with 31.4 million, then CBS (3.8 million), Univision (3.6 million), ABC (2.9 million) and Fox (2.9 million).