"General Motors Co., in a move to appeal to new buyers, said today that it will allow consumers to return any new 2012 or 2013 model year Chevrolet for a full refund within 60 days, if they’re unhappy with their purchase," according to Automotive News. [Automotive News, like TVWeek, is owned by Crain Communications.]
The article adds, "GM said the new promotion runs through Sept. 4. If the vehicle was driven for fewer than 4,000 miles and has no damage, consumers will be able to return the vehicle for a refund of the purchase price and sales tax. The refund offer, valid between 31 and 60 days of taking delivery, doesn’t include non-GM accessories, finance charges, extended warranties, or license fees."
Furthermore, according to the story, "Chevrolet also said it would offer lower pricing on all 2012s on top of other incentives the automaker already has in place. Chevy is promising one simple, no-haggle price on all its vehicles, naming the promotion ‘Total Confidence Pricing.’
"As automakers begin to transition to the 2013 model year, Chevrolet is hoping to boost sales by drawing in shoppers who wouldn’t have otherwise considered a Chevy, while also improving the brand’s long-term image. After gaining U.S. market share in 2010 and 2011, Chevrolet has slipped this year. Sales are up 6 percent through June in a market that has risen 15 percent."
The campaign is good news for TV stations, since GM is backing the promotion with TV commercials.