The NBC Sports Group is teaming up with Sports Illustrated magazine to produce a monthly television show called "Sports Illustrated," reports Advertising Age.
The program will debut July 24 at 9 p.m. and will air features and stories tied to some of the publication’s articles. The initial plan is for five episodes, to air on NBC and NBC Sports Network.
Lexus is sponsoring the show, and has also bought advertising across the magazine’s publishing platforms.
“This programming fits incredibly well with our rich history of storytelling, and partnering with Sports Illustrated for this show adds even more quality programming to NBC Sports Group’s growing portfolio,” said Jon Miller, president of programming for NBC Sports and NBC Sports Network.