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Report: Facebook Trying to Sell ‘Like’ Button to Cable TV Executives

Jul 3, 2012  •  Post A Comment

Facebook is trying to sell its "like" button to some cable television executives by tying the button to some video content while taking a cut of the additional advertising revenue, reports the New York Post.

Facebook wants to host more TV-related video at the social-networking site, and its plan is to help boost TV ratings by growing the exposure of some video clips, the story notes.

It’s not quite clear how the details would work — such as whether any TV programmers would put entire shows on Facebook, according to the story.

Facebook is trying to sell the idea by telling cable TV executives that if it can increase the "likes" on a clip of a popular show, it should take a piece of the advertising from that content, the story says. TBS has already signed a pact for the service, the article adds.

The agreement “leverages our premium ad products and their reach against Facebook users, and as such the creative execution can and probably will take form as video," a TBS representative said.

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