After a brief trial run last year, VH1 has decided to bring back a concept that first appeared in the 1990s and earned a devoted following, UPI reports.
The concept is “Pop Up Video,” which returns to VH1 starting next week. The music videos augmented with word bubbles — “pop ups” — ran from 1996 to 2002 in their first incarnation, and returned for a revival in 2011.
The launch of the new edition, set for Monday, is tied in with Lollapalooza 2012.
In a release, the network said: "For the first time ever, VH1 will bring the fun of ‘Pop Up Video’ to Lollapalooza 2012 by putting attendees in the spotlight as stars of their own videos. From Aug. 3-5, festival-goers in Chicago’s Grant Park will be able to step into the fun and irreverent world of ‘Pop Up Video’ to an unprecedented degree, in real life via ‘augmented reality’ software.”
The statement adds: "The breakthrough technology will allow fans to see themselves live on a jumbo screen, interacting with music videos from Lollapalooza artists, including the Red Hot Chili Peppers, The Black Keys, Fun., B.o.B. and Gary Clark Jr. In addition, participants will get the full ‘pop up’ treatment via custom bubbles of humorous info about the videos and insider Lollapalooza facts, overseen by the series’ actual editorial team. They can then post photos from the experience instantly to Facebook and Twitter through a custom application."