NBC’s Olympics coverage from London continues to crush the competition in prime time, with Thursday’s coverage — highlighted by a historic gold medal in the all-around competition for U.S. gymnast Gabby Douglas — pulling in an 11.2 average rating in the key 18-49 demo and a whopping 35.7 million total viewers, TVbytheNumbers.com reports.
The 11.2 average was up 8% from the equivalent night of the Beijing Olympics four years ago. Through seven nights, the London Games are up 7% over Beijing in the 18-49 demo and up 14% in total viewers.
The latest competitor’s show to feel the pain was ABC’s “Wipeout,” which sank to a series-low 1.3 average in 18-49 — down almost a full ratings point from the 2.2 it delivered a week ago.
CBS tried a fresh episode of “Big Brother,” which managed a 1.9 in the 18-49 demo, down three-tenths of a point from a week earlier.
The rest of the CBS and ABC lineups consisted of repeat programming, with Fox putting up all repeats.
NBC’s 11.2 average rating for prime time in viewers 18-49 put it well ahead of CBS (1.4 average), Univision (1.3), ABC (1.0) and Fox (0.6). In total viewers, NBC’s 35.7 million had plenty of distance between itself and CBS (4.8 million), Univision (3.5 million), ABC (3.1 million) and Fox (1.6 million).