Are the Olympics Helping NBC’s ‘Today’ Show in the Ratings? Not as Much as NBC Hoped

Aug 1, 2012  •  Post A Comment

NBC’s Olympics coverage hasn’t helped the network’s troubled “Today” show as much as NBC had hoped, the New York Daily News reports.

Examining Monday’s preliminary numbers, ratings are way up from last week, but down 14% from the show’s results on the equivalent day during the Beijing Olympics four years ago.

“Monday’s numbers are based on preliminary info that will be finalized next week and come as ‘Today’ is under pressure with new co-anchor Savannah Guthrie to halt the advance of its ABC rival, ‘Good Morning America,’” the story reports.

Megan Kopf, a spokeswoman for “Today,” pointed out in a statement that the show did get a significant bump, writing: “‘Today’ beat ‘GMA’ by 1.5 million viewers Monday — that’s up 47% from last Monday. Anyone would argue that Monday’s win is a very significant win.”

Monday’s “Today” averaged 5.57 million total viewers, compared with 6.5 million four years ago. Back then, Matt Lauer and Meredith Vieira anchored the show.

“GMA,” meanwhile, was up 6% from four years ago.

The report notes: “Insiders set the higher expectations weeks ago when Guthrie replaced anchor Ann Curry, who some blamed for the ‘Today’ show’s ratings slide. For years it was the dominant morning show. No longer. Up until the Olympics started — and since Curry was booted — ‘GMA’ has come out on top virtually every day.”


  1. Today/NBC: Serves you right w/the low ratings! You reap what you sow! The shoe fit? Wear it! I WILL SAY IT: I TOLD YOU SO! You
    should’ve listened to your former viewers; they could’ve been of greater help! You should always have PEOPLE first before anything else, ie., before ratings, business, economics! When you place people first w/humility, no one can lose = prosperity! Tsk Tsk! Yes, I told you so!! Learn from it or dismiss yourself!

  2. The Today Show is now so irrelevant because of its bullying of Ann Curry and praise for Snoozannah Guthrie. Capus is reaping what he’s sown! Capus is certainly NOT completely endearing, but boorish and ill-mannered!

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