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Back to Reality: NBC in the Same Summer Ratings Doldrums as Everyone Else After Flying High With Olympics

Aug 16, 2012  •  Post A Comment

NBC has come back to Earth in the prime-time ratings after two weeks of supercharged Olympics numbers. On Wednesday night the Peacock Network did have the highest-rated show of the night in the key 18-49 demo, according to Nielsen overnights, but the network settled for second place for prime time overall.

TVbytheNumbers.com reports that “America’s Got Talent” earned the night’s best 18-49 number — a 2.2 average rating, even with the previous Wednesday original. That was just good enough to top CBS’s “Big Brother,” which came in with a 2.1, up two-tenths of a ratings point from last week.

Everything else on CBS and NBC was repeat programming, with ABC airing an all-repeat lineup. That opened the door for Fox to win the night outright with its two-hour “So You Think You Can Dance,” which delivered a 1.7 average in viewers 18-49.

Fox’s overall 1.7 average in 18-49 for prime time was followed by NBC’s 1.6 average, Univision’s 1.5, CBS’s 1.4 and ABC’s 1.2. In total viewers, NBC finished on top for the night with 6.2 million, followed by CBS (5.5 million), Fox (4.7 million), ABC (3.6 million) and Univision (3.4 million).

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