Change in Store for a TV Institution: Move Over, Cheesecake, Here Comes the Beefcake

Aug 14, 2012  •  Post A Comment

A long-running TV show that has thrived while showcasing glamorous women is looking for one good man to join their ranks for a while. The CBS game show "The Price Is Right" — the longest-running game show in history — is launching a casting call for male models who think they know how to show off the merchandise, reports TVLine.com.

Traditionally, only female models have appeared on stage to showcase the prizes that game contestants are vying to win. But the search is on for one male model to join show regulars Amber Lancaster, Gwendolyn Osborne, Manuela Arbelaez and Rachel Reynolds on the showroom stage — on a temporary basis.

“The search begins Aug. 30 with an open call in Los Angeles, where hunky hopefuls will be interviewed by ‘TPIR’ producers and the four female models,” the story reports. “There, candidates will demonstrate verbal skills as well as the ability to pose and ‘properly showcase a product.’”

The process will be documented for a Web series, the report notes.

The story reports: “As contenders move through the process and have their on-camera presence/skills further tested, the judges will make eliminations but also afford cast-offs some opportunity to jump back into the mix. On Sept. 28, as up to six finalists are announced on ‘The Price Is Right,’ the five-episode Web series will launch (at PriceIsRight.com and YouTube.com/PriceIsRight), showing the wannabes engaging in assorted challenges.”

Viewers will get to vote (until Oct. 4) on their choice for a one-week appearance on the show, which will begin Oct. 15.

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