Criticism of NBC’s Olympics Coverage Getting Plenty of Attention, but What Do Viewers Really Think?

Aug 7, 2012  •  Post A Comment

Despite the popularity of the Twitter hashtag #NBCFail and the media spotlight on other criticisms of NBC’s coverage of the London Olympics, most viewers are rating the network’s coverage as "good" or "excellent," reports B&C, citing a Pew Research Center report.

According to the report, 76% of viewers said the coverage is excellent or good, with 18% describing it as fair to poor, the story notes.

More than three-quarters of the people polled said they have watched or followed the coverage on TV, online or through a social network.

Television remains the most popular choice, with 73% noting they’ve watched events on TV, followed by 17% of those polled noting they’ve watched online. Just 12% said they’ve followed the Olympics on a social network such as Facebook or Twitter.

Prime-time coverage leads the way, with 68% indicating they are watching during prime time, while 23% say they watch in the afternoon.


  1. The absolute most disorganized coverage of any event.We have no correct schedules of events or countries participating. Cannot watch on-line withour a sign-in..to e disturbed we know.
    Obniouse comments especially women at gymnastics and swimming. Costas is an idiot.The women focusing on only the negatives during live intervires is a piarania.

  2. I guess what is more important here is that Olympics are changing people’s consumption and life patterns due to multiple media channel choices.
    The poll in the news release from uSamp apparently suggests so

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