Facebook disclosed in a regulatory filing that 83 million of its users are fakes, such as duplicates, pages for pets or spam, raising concerns about the company’s advertising effectiveness, reports the New York Post.
The fake users make up almost 9% of the company’s 955 million total users, the story adds. The number marks an increase since the company’s initial public offering in May, when Facebook estimated that false profiles accounted for about 5% to 6% of its users, the piece points out.
Facebook didn’t return a request for comment, according to the article.
"The spike is a major cause for concern, with advertisers and investors questioning Facebook’s effectiveness in reaching consumers. In particular, Facebook has been under scrutiny for slowing ad sales growth," the piece notes.