‘GMA’ Gives NBC an Unhappy Sendoff to Olympics, Overtaking ‘Today’s’ Last Remaining Ratings Stronghold — and Snapping a 17-Year Streak

Aug 2, 2012  •  Post A Comment

ABC’s “Good Morning America” gave NBC an unhappy sendoff in the week going into the Olympics, notching a ratings win in the last remaining category that NBC’s “Today” show still owned.

“GMA” won the ratings across the board for the week of July 23-27 — including the key news demo of viewers 25-54, The New York Times reports.

ABC’s win in the 25-54 demo broke a streak of 879 weeks — 17 years — for the NBC morning show.

“GMA” topped “Today” in total viewers by 542,000, and won viewers 25-54 by 12,000.

The report notes that the trend has been steadily shifting in favor of the ABC show, especially since NBC’s recent highly public scramble to replace Ann Curry with Savannah Guthrie as a co-host.

The report notes: “The win for ‘GMA’ will almost certainly be short lived because NBC’s Olympics coverage is pushing ‘Today’ back in front in preliminary ratings. ‘Today’ has been about 1.3 million viewers ahead of ‘GMA’ for the first two days this week, and 732,000 viewers ahead in the 25-54 group.

“Those numbers may increase when Wednesday morning is factored in because NBC had its biggest night yet Tuesday and there is usually a carryover in the morning.”

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