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‘GMA’ Widens Its Lead Over ‘Today’ in Morning Ratings

Aug 30, 2012  •  Post A Comment

ABC’s “Good Morning America” continues to assert its newfound dominance over its NBC rival “Today,” B&C reports.

Nielsen figures show that “GMA” beat “Today” by more than 520,000 total viewers for the week of Aug. 20, the story reports. It was “GMA’s” second-highest margin of victory in the head-to-head battle since the ABC show first topped “Today” back in April, the report notes.

“’Good Morning America’ has now won seven of the past nine weeks, with the only two wins by ‘Today’ because of NBC’s Olympics coverage,” the story reports. “’GMA’ also outdrew ‘Today’ on all five days, extending its streak to nine straight days.”

“Today” did post a narrow win for the week in the key demo of adults 25-54, topping “GMA” by 5,000 viewers, the story notes.

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