NBC Admits It Screwed Up With Olympics Promo for ‘Today,’ Vows Not to Repeat Mistake

Aug 1, 2012  •  Post A Comment

After NBC revealed the results of an Olympic event in a "Today’ promo before the event aired on the network, NBC Sports apologized and vowed not to let it happen again, reports TheWrap.com.

As previously reported, the promo for "Today" told viewers that Olympic swimmer Missy Franklin had won her first gold, but the event hadn’t yet aired on the network. It later was televised on tape delay.

“Clearly that promo should not have aired at that time. We have a process in place and this will not happen again," an NBC representative said in a statement. "We apologize to viewers who were watching and didn’t know the result of the race."

missy-franklin.jpgMissy Franklin

One Comment

  1. Wow, how could someone at the Today show screwed up that bad to spoil the results? I guess in this modern era that’s why you can’t use tape delay, as I’m sure lots of other people had it spoiled by Twitter announcements. It’s a shame because the Today show coverage was really good minus this gaffe.
    Also I’ve seen the promos NBC did for the Today show at the Olympics a ton, and every time I see it I’m so happy to hear the Owl City/Carly Rae Jepsen collaboration “Good Time” – it’s really nice to hear the more upbeat, dancey side of Owl City and the two of them make a great combo.

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