An NBC affiliate is refusing to air one of the network’s new sitcoms, marking the second year in a row that the station has refused to air an NBC show, reports The Salt Lake Tribune.
The station is the Mormon-owned Utah affiliate KSL-TV, which is balking at the new series "The New Normal." The show focuses on two gay men raising a baby.
"From time to time we may struggle with content that crosses the line in one area or another," said Jeff Simpson, the chief executive of Bonneville International, which owns the station. Bonneville is owned by the Church of Jesus Christ of Latter-day Saints, or LDS.
The decision shows "how deeply out of touch [the station] is with the rest of the country," said Herndon Graddick, the president of the gay-rights group GLAAD, according to The Hollywood Reporter.
The show, from Ryan Murphy and Ali Adler, tracks a single mother who acts as a surrogate for a gay couple. The comedy will debut Tuesday, Sept. 11, at 8:30 p.m.
The station was in the news last year when it refused to air "The Playboy Club," saying the brand of the station didn’t match that of the Playboy identity, the Salt Lake Tribune notes.
Speaking of "The New Normal," Simpson said, "For our brand, this program feels inappropriate on several dimensions, especially during family viewing time."
But Utah viewers will be able to view the show, as the general manager of Ogden, Utah-based CW affiliate KUCW-TV said he is looking for a time slot for the series on the weekends, according to the Tribune.