NBC Sports, which recently suffered a setback when it lost its TV deal for Wimbledon, has signed a contract with the French Tennis Federation to keep the French Open tennis tournament on the network through 2024, reports the Los Angeles Times’ Company Town.
By the end of the new agreement, NBC will have aired the tournament for 42 consecutive years, the piece notes.
The article reports: "The victory was a comeback of sorts for NBC, which last year lost the rights to the most coveted event of the tennis year — Wimbledon, hosted by the All England Club on the outskirts of London. ESPN triumphed over NBC, in large part, because tennis fans were increasingly frustrated by NBC’s coverage of late tournament matches. The network refused to pre-empt its lucrative morning program ‘Today’ to provide live coverage of Wimbledon semifinals, spoiling the thrill for hard-core tennis fans."