NBC Misses the Call on Facebook CEO ‘Mark Zuckerberg’

Aug 13, 2012  •  Post A Comment

NBC continues to get attention for its Olympics coverage — and not all of the attention is good. The Los Angeles Times reports that the network had another embarrassing moment during Sunday’s high-profile gold medal men’s basketball game, apparently misidentifying someone in the audience as the founder of Facebook.

So, who was it? Actor Jesse Eisenberg, who played Facebook’s Mark Zuckerberg in the Oscar-winning movie “The Social Network.” Oops!

Here’s how it went down, according to the account in the Times:

“The camera turned away from the game during the first quarter and looked at actor Jesse Eisenberg.

"’I know I’m gonna put that picture on Facebook,’ said announcer Bob Fitzgerald.

“While the remark was just a little weird, it did make some sense. Eisenberg, of course, is the actor who played Zuckerberg in 2010’s ‘The Social Network.’ But then Fitzgerald went on to show his lack of knowledge for the tech world with his next comment.

"’We’ve got every executive of note, it seems, worldwide, attending these Games,’ he said.”

To see the video, please click here.

Not really a big deal, especially since Fitzgerald technically didn’t say Zuckerberg’s name. But still … it’s another minor embarrassment for a network that was already under fire for what viewers see as a series of Olympics goofs — and more fodder for the well-used #NBCFail hashtag, the report notes.

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