NBC Sports Chairman Mark Lazarus said he has been contemplating whether NBC should have tape-delayed more Olympic events, citing the men’s tennis final between Andy Murray and Roger Federer, which was aired live.
“It’s undeniable we hurt our ratings by doing that,” Lazarus tells Bloomberg. “We have to balance what we’re trying to do for viewers across the country and our business model.”
As discussed in a TVWeek Open Mic blogger entry, some viewers vented their anger at the network’s use of tape delay, using the Twitter hashtag #NBCfail to express their feelings about the practice.
Despite the outcry over the tape delay, the London Olympics surpassed the 2008 Beijing Games to become the most-watched television event ever.
Because more people tuned in than expected, ad sales beat internal projections by as much as 20% and NBC may turn a profit on the Olympics, Lazarus said, according to the story. An NBC spokesman said the network won’t know whether the Games were profitable for several weeks, the piece adds.