While NBC’s prime-time coverage of the London Games is receiving the highest-ever ratings for an Olympics, the network’s online coverage is also scoring well among viewers, reports the Los Angeles Times’ Show Tracker.
During the Games’ first week, 75 million total videos were streamed from NBCOlympics.com and the NBC Olympics app, representing a gain of 182% from the 2008 Olympics in Beijing, the story reports.
"The network also reports that there have been 34 million live streams (which is already more live streams than during the entire Beijing Olympics), 744 million page views and 31.5 million unique users on the website alone," according to the piece.
The most popular online event has been the gold-medal-winning performance of the U.S. women’s gymnastics team. That event drew more than 1.4 million live streams.