Olympics Coverage Owns Tuesday Night Ratings

Aug 8, 2012  •  Post A Comment

NBC’s coverage of the London Olympics continued to dominate the prime-time ratings Tuesday night, averaging a 9.3 rating in the key 18-49 demo for the three hours of prime time, according to Nielsen overnights.

TVbytheNumbers.com reports that the number was up 11% over the equivalent night during the Beijing Olympics four years ago, although it was down 24% from the Tuesday night number a week ago.

Nothing on the other broadcast networks came close. NBC’s 9.3 average for the night in viewers 18-49 placed the network well ahead of Univision (1.4 average), Fox (0.9), CBS (0.9) and ABC (0.7). Total viewers was a similar story, with NBC averaging 29.6 million to CBS’s 5.5 million, Univision’s 3.7 million, ABC’s 2.5 million and Fox’s 2.4 million.

The other major broadcast nets put up all repeats, with one exception: ABC’s fresh installment of “NY Med” at 10 p.m. pulled a 0.7 in 18-49, up 17% from last week’s series low.

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