Struggling Home Entertainment Market Gets a Shot in the Arm: New Release Sells a Whopping 3.8 Million DVDs and Blu-rays in Debut Weekend

Aug 22, 2012  •  Post A Comment

The home entertainment market has been struggling to move units, so a hot new release comes as good news for the market segment. The potential savior for the segment is “The Hunger Games,” TheWrap.com reports.

The story reports: “The dystopian action film sold a massive 3.8 million DVDs and Blu-rays in its first weekend of release, Lionsgate said Tuesday. Those numbers put ‘The Hunger Games’ in ‘Twilight’ territory.

“The most recent film in the vampire franchise, ‘The Twilight Saga: Breaking Dawn — Part 1,’ moved 3.2 million units when it debuted last February, and ‘Eclipse,’ the third film in the series, sold 2.7 million in its first weekend of release.”

The first “Twilight” release moved 3.8 million units, while the sequel, “New Moon,” pushed 4 million, the report notes.

“Despite that, ‘The Hunger Games’ achieved blockbuster numbers in an age when the rise of streaming services like Netflix has substantially eroded the once-thriving home entertainment industry,” the report adds.

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