Two months after AMC went dark on satellite broadcaster Dish, the cable network has debuted a new round of attack ads — but it’s unclear whether Dish subscribers will see the ads, reports Joe Flint in the Los Angeles Times’ Company Town blog.
The new ads are only airing on AMC, IFC, We and Sundance, which aren’t currently carried on Dish, the story points out.
"While AMC could try to buy advertising on other networks that are available on Dish, those networks probably would be reluctant to run spots that might offend one of their biggest distributors," Flint points out.
Nevertheless, AMC is trying to reach out to consumers who might be considering switching to Dish.
"AMC wants everyone considering Dish to know that if they sign up they can forget about ‘Breaking Bad,’ ‘Mad Men’ and ‘The Walking Dead,’ three of its biggest hits," Flint writes.
"Asked via email if Dish would consider running AMC’s attack ads — after all money is money — a spokesman for the satellite broadcaster said: ‘We’re not selling them time,’" the story notes.