Univision Communications has tapped a new president of Advertising Sales and Marketing. The company announced that the position will be filled by Keith Turner, who replaces David Lawenda.
Turner was recently senior vice president of Media Sales and Sponsorship for the National Football League. He will be based in New York and will report to Randy Falco, president and chief executive officer of Univision Communications Inc.
In a statement, Falco said: “Keith has a sterling reputation in the media industry for being an effective and creative sales and marketing executive, and having spent many years working closely with him at NBC, I can personally attest to his unique talent. He will be making a move from one incredibly strong consumer brand — the NFL — to an even stronger one — Univision, and we are excited for him to bring his skills and relationships to our organization. We are confident that Keith has what it takes to build on our relationships with our current clients as well as introduce new clients to the unrivaled power of partnering with the Univision brand.”
Said Turner: “I am honored to join such a terrific team at Univision and have always respected the company’s valuable brand and tremendous influence among its ever-growing audience. As the media landscape continues its rapid transformation, and the U.S. Hispanic community makes its indelible mark on our country and our culture, Univision’s assets across traditional and digital platforms provide unparalleled means for advertisers to interact with this desirable consumer group. I look forward to working to capitalize on the exciting opportunities that lie ahead for Univision.”
Turner’s career in the media industry spans more than 30 years. At the NFL, “he spearheaded the return of Anheuser-Busch as an NFL partner after an eight-year hiatus,” the statement notes. “He also struck new partnerships with Marriott, Bose, USAA and XBOX.”
Turner was with NBC for more than 20 years before joining the NFL, holding positions including president of Sales and Marketing, senior vice president of Olympic and Sports Sales, vice president of Olympic and Sports Sales, and vice president of Sport Sales. Previously, he was an account executive for CBS from 1982 to 1987.