Daytime Veteran Restores Order, Crushing the Competition in the Ratings

Sep 12, 2012  •  Post A Comment

Amid this week’s splashy debuts for a number of new daytime shows, a veteran showed them all who’s boss. Notching a big rating for her talk show was Ellen DeGeneres, whose season premiere handily eclipsed the numbers for newcomers such as “Katie” and “Jeff Probst,” according to The Hollywood Reporter.

The story reports: “’Ellen’ scored a 3.0 in total households in metered markets, and its highest rating since the 2006-07 season. (Full national numbers won’t be available until next week.) That projects ‘Ellen’ as taking an 8 percent share of the viewing audience, which would be her best in that measure since the show went on the air in 2003.”

Also performing well was another Daytime veteran, “The Dr. Oz Show,” which delivered a 2.8 average rating for its fourth-season premiere — even after being moved into earlier time slots in some markets to make room for “Katie,” the story notes.

But the big winner at this stage is “Ellen.” THR reports: “Warner Bros. and stations carrying Ellen DeGeneres’ show have to be very pleased. Ellen was tops not only in households but also among women 25 to 54 (with a 2.2 rating among the key daytime audience demo), women 18 to 49 (1.7) and adults 25 to 54 (1.4).

“A year ago Ellen had a 2.4 opening-day rating in households, a 1.1 among women 18 to 49, a 1.3 among women 25 to 54 and a 0.9 among adults 25 to 54.”

However, the combination of “Dr. Oz” and “Katie” looks formidable. “In Los Angeles, Dallas and Nashville — the three markets where ‘Dr. Oz’ is its lead-in — ‘Katie’ was the winner with a 3.5 household average, and ‘Oz’ had a 2.8,” the story reports. “In the 10 markets where ‘Katie’ and ‘Dr. Oz’ go head to head, ‘Oz’ was on top in households with a 3.1 average to ‘Katie’s’ 2.2.”

Other daytime talk shows — new and old — were left to fight over the scraps. Comparable numbers on Monday, according to the report, included 1.5 for “Maury” and “Steve Harvey,” 1.2 for “Jerry Springer,” 1.0 for “The Jeff Probst Show” and “Wendy Williams.” “The Ricki Lake Show,” hurt by a retransmission dispute in the New York market, settled for a 0.8.

“There was also good news for the revised Anderson Cooper show now called ‘Anderson Live,’” the report adds. “It scored a healthy 1.3 rating Monday in metered markets in total households, which was up 18 percent over a year ago.”

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