In a heated war of words, Dish CEO Joe Clayton is not being intimidated by CBS chief Les Moonves.
CBS " ‘would be well advised to tune into the consumer,’ Clayton said at an event introducing an October 2 broadcast debate between former New York Gov. Eliot Spitzer and commentator Glenn Beck, reports our good friend David Lieberman at Deadline.com.
Clayton continued: "Give the customer choice and control. Give the customer a better experience and we all win. Will innovation like the Auto-Hop improve the consumer experience? Of course it will. I don’t know how the courts will rule on this. But I know that we’ve won in the court of public opinion."
The article adds that Clayton "urged the networks to investigate technologies that can deliver different ads to different households. ‘Give them what they want. Not a bunch of trash.’ ”
Glenn Beck added, according to the story, "The days of commercials as we know them are limited. It’s not the 1950s anymore.”
As TVWeek reported earlier today, Moonves "threatened to drop [CBS] from satellite operator Dish Network unless Dish gives up its Auto Hop ad-skipping device."
Currently Dish is in litigation with CBS and the other networks about Dish’s ad-skipping DVR.