Jennifer Lopez has joined a cable network as a minority stakeholder and programmer, Bloomberg reports. The network is NuvoTV, an English-language net geared to Latino viewers.
Lopez and her Nuyorican Productions will contribute programming, aid in marketing and work on strategy, the story notes. Financial terms of the deal weren’t disclosed.
“Development, production, marketing, I’ll be involved on every side of it so we hit all the right points," Lopez said.
NuvoTV is available in 30 million U.S. homes through systems such as Dish and Comcast, the piece adds.