Key NBC Series Has Its Lowest-Rated Season Premiere

Sep 11, 2012  •  Post A Comment

A series that has been one of the few ratings bright spots for NBC had a not-so-bright premiere Monday night, TVbytheNumbers.com reports. “The Voice” opened with a 4.1 average rating in the key 18-49 demo, based on Nielsen overnights — down 39% from the time period premiere a season ago and the show’s lowest-rated season premiere ever.

Even so, it was the highest-rated show of the night and NBC was an easy winner in the overall prime-time ratings. The main competition was Fox, with the pairing of “Hell’s Kitchen” (2.5 average in 18-49) and “MasterChef” (2.6).

ABC had a bad night, with its two-hour “Bachelor Pad” managing only a 1.3 average in the 18-49 demo, down from last week’s 1.4.

CBS’s numbers were shuffled by the overrun of the rain-delayed U.S. Open tennis finale, which the network followed with a lineup of mostly reruns.

For prime time overall, NBC wound up averaging a 3.4 rating in viewers 18-49, ahead of Fox (2.5 averag), CBS (1.4), Univision (1.4) and ABC (1.1). In total viewers, NBC averaged 10.0 million to 6.3 million for Fox, 4.8 million for CBS, 4.4 million for ABC and 3.6 million for Univision.

One Comment

  1. What this story doesn’t tell you unless you do a couple more clicks into TVbytheNumbers.com is that the real winner of the night was ESPN with MNF doing a 4.7 & 4.9 with Adults 18-49.
    Of all publications/websites I would think TV Week would report nightly rating winners among all nets. The days of the Big 3/Big 4 are over! This is an article about NBC as if it’s news anymore that they’re bombing. The glory days of ABC, CBS and NBC are over. They’re just 3 of many choices in TV land. So TV Week can you please come into the year 2012 and report it this way?

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