Summer Ratings Doldrums: NBC Series Hits Historic Low

Sep 4, 2012  •  Post A Comment

NBC finished in fifth place Monday night among the broadcast networks, as the summer ratings doldrums continued across the board during prime time on Labor Day — hitting the Peacock Network especially hard, according to Nielsen overnights.

TVbytheNumbers.com reports that the two-hour season finale of NBC’s summer reality entry “Stars Earn Stripes” managed only a 0.9 in the key 18-49 demo, the show’s worst number ever. The program was followed at 10 p.m. by “Grimm,” which fell to a season-low 1.4, down 13% from a 1.6 a week earlier.

With CBS airing all repeats, Fox was the top-rated broadcast net, behind a 1.8 average rating in 18-49 for “Hotel Hell” at 8 p.m. and a 1.7 for a second episode of the show at 9 p.m.

ABC managed a 1.4 average in the 18-49 demo for its two-hour “Bachelor Pad,” with a low-rated “Castle” repeat (0.6 average) following at 10 p.m.

For prime time overall, Fox averaged a 1.7 in 18-49 to lead the way, followed by Univision with a 1.4, CBS with a 1.3, and ABC and NBC both at 1.1. CBS won total viewers with 4.6 million, ahead of Fox’s 4.4 million, ABC’s 4.1 million, Univision’s 3.5 million and NBC’s 3.4 million.

One Comment

  1. Those ratings are a shame for Grimm; I watch the show, and it gets better every week.

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