Sunday’s Emmys Broadcast Brings Mixed Results in the Nielsens

Sep 24, 2012  •  Post A Comment

Sunday night’s telecast of “The 64th Primetime Emmy Awards,” hosted by Jimmy Kimmel, gave ABC something to crow about in the ratings, with the broadcast apparently attracting a bigger total audience than Fox’s Emmys telecast a year ago. But Sunday’s show appears to have taken a dip in the key 18-49 demo, according to Nielsen overnight data cited by TVbytheNumbers.com.

Ratings for the night will be subject to more than the usual adjustments, TVbytheNumbers notes, due to the live nature of a number of broadcasts — including the Emmys themselves, along with NBC’s “Sunday Night Football” and NFL overruns on CBS and Fox.

ABC reported that the ceremony delivered an average of 13.2 total viewers, improving by 6% on the 12.4 million who turned out a year ago for Fox’s Emmys. The network noted that the show also did better than the last time it was on ABC, four years ago, growing by almost 1 million viewers over the 12.3 million who tuned in for the 2008 telecast.

The network noted that Sunday’s telecast outdelivered three of the past five Emmys ceremonies. Also, according to an ABC estimate, 31.0 million unique viewers tuned in for at least some part of the broadcast (watching six minutes or more of the show).

“One night prior to the start of the 2012-13 TV Season, the ‘Emmy Awards’ offered ABC a broad promotional platform for its fall lineup,” the network noted in a statement. The broadcast was the top entertainment program of the night, the network added, and trailed only NBC’s “Sunday Night Football” among all programs.

The Emmys delivered a 3.8 average rating in the key 18-49 demo, according to time zone-adjusted fast nationals from Nielsen. That number was down from the 4.2 on Fox a year ago, TVbytheNumbers reports.

NBC’s “Sunday Night Football” broadcast of the Baltimore Ravens’ victory over the New England Patriots came in with an 8.1 average rating in viewers 18-49, easily the top program of the night. The number was down from an 8.9 a week ago, but was the best rating in four years for week three of the NFL season.

Other than football-related and Emmys-related programming, everything on the major broadcast nets was repeats. For prime time overall, NBC coasted to an easy win with a 6.4 average rating in the 18-49 demo, followed by CBS (3.0 average), ABC (2.9) and Fox (1.5). In total viewers it was NBC on top with 15.9 million, followed by CBS (11.4 million), ABC (10.5 million) and Fox (3.4 million).

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