TV Ad Rates Soaring as the Presidential Race Enters Its Final Months

Sep 7, 2012  •  Post A Comment

Television advertising rates are soaring on local stations, as the U.S. presidential race enters its final months, reports the New York Post.

At the same time, the amount of available ad inventory is shrinking, the story reports.

Ad buyers are expecting prices to jump between 25% and 50% before Election Day, with pricing becoming steeper for clients including retailers, auto makers and movie studios, the story says.

While TV stations get a boost every four years from the election, this year the advertising battle is even more pitched, with the addition of super PACs, which can accept unlimited gifts, the story points out.

TV station groups may take in $2.8 billion in ad dollars this election cycle, up from $2.1 billion in 2008, according to one analyst estimate.

“The demand for TV spots on local stations, especially in a smaller-than-usual number of swing states, is tightening ad inventory, driving up ad rates and crowding out other marketers,” the report notes.

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