Football Powers NBC to an Easy Ratings Win

Oct 8, 2012  •  Post A Comment

NBC coasted to an easy win in the ratings Sunday night on the strength of its “Sunday Night Football,” while programming on the other broadcast networks was generally down.

Citing Nielsen overnights, TVbytheNumbers.com reports that “Sunday Night Football” averaged a 6.2 rating in the key demo of viewers 18-49, with significant adjustments expected due to the live programming. On second-place CBS, the strongest show of the night, not counting NFL overrun at 7 p.m., was “60 Minutes,” which delivered a 3.8 airing from 7:30-8:30 p.m. The number was up dramatically from last week’s 1.7, but that’s probably attributable to the lead-in NFL overrun, which delivered a 7.8 from 7-7:30 p.m.

Third-place Fox also had some football overrun, along with the season premiere of “The Cleveland Show” (2.2 in 18-49, up from a 1.8 for the premiere a year ago), “The Simpsons” with its “Treehouse of Horror” special (3.1, down from a 3.8 for last week’s season premiere), “Bob’s Burgers” (2.3, down from a 2.6 a week ago), “Family Guy” (3.4, up from a 3.3 last week) and “American Dad” (2.6, up from a 2.5 a week ago).

Over on ABC, “Once Upon a Time” led the way with a 3.3 average rating in the 18-49 demo, down from a 3.9 for last week’s premiere. “Revenge” settled for a 2.6, down from a 3.2 a week ago, and “666 Park Avenue” sputtered along with a 1.7, down from a 2.2 last week.

For prime time overall, NBC came out on top in the 18-49 demo with a 5.3 average rating, followed by CBS (3.2), Fox (2.6) and ABC (2.3). The battle for total viewers was tighter, but NBC prevailed with 13.7 million, edging out CBS’s 12.7 million and well ahead of ABC’s 7.4 million and Fox’s 5.4 million.

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