Report: TV Ads in 2012 Presidential Race the Most Negative in Years

Oct 4, 2012  •  Post A Comment

The television ads in the 2012 presidential race are more negative in tone than in the previous three elections, reports Bloomberg, citing a report from the Wesleyan Media Project.

Nearly two-thirds of presidential ads airing between June 1 and Sept. 30 had a negative tone, higher than the 40% of negative ads airing during that time in 2008, the piece notes. In the 2004 report, one-third of ads during the period were negative, while in 2000 the negative ads accounted for 18% of the total, the story says.

"It will come as no surprise to those who have been bombarded with advertising in key markets, but 2012 is another record-setting year in terms of the amount of negativity we’re seeing in the presidential race,” Erika Franklin Fowler, co- director of the Wesleyan Media Project, said in a statement.

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