Three Weeks Into Fall Season, Most Broadcast Networks Are Down Significantly — With One Big Exception

Oct 16, 2012  •  Post A Comment

The fall season so far has been less than stellar for the broadcast networks from a ratings standpoint, with one big exception: NBC.

Citing Nielsen data the network reports that its average rating in the key demo of adults 18-49 is up 15% from last fall through the first three weeks of the season. All of the other Big 4 networks are down: CBS, down 24%; Fox, down 19%; and ABC, down 12%.

NBC won each of the first three weeks of the fall season in the 18-49 demo. For the three weeks overall, the Peacock Network is averaging a 3.0 rating in prime time, ahead of CBS’s 2.6, Fox’s 2.5 and ABC’s 2.3.

NBC is touting its ratings results as its strongest start to a fall season in 10 years, since fall 2002. The network notes that ratings for week one are calculated on the basis of “live plus seven day” data, while figures for weeks two and three at this point are based on “live plus same day” data.

Commenting on the fall ratings results to date, NBC Entertainment Chairman Bob Greenblatt said: “We’re rebuilding NBC brick by brick, so it’s going to take time. That said, we are very pleased about what we’ve seen so far this season, especially from some of our new series.”

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