The outspoken TV chef Anthony Bourdain, who recently wrapped up his run as host of Travel Channel’s "No Reservations,” is taking aim at the network after it aired television ads he claims created a false impression in using his image, reports Advertising Age.

"It came as a shock and a disappointment to turn on the TV for the last two episodes of my show, and see that someone had taken footage that me and my creative team had shot for my show, cut it up and edited it together with scenes of a new Cadillac driving through the forest," Bourdain wrote on his blog.

Bourdain wrote that he’s careful about incorporating brands into his series, and that his agreement with the Travel Channel gave him the right to approval before his name or image would be used to endorse products, according to the story.

He wrote that the Cadillac ad was edited to suggest he might be driving the car. The spot appeared to show that "if nothing else, I sure as shit was endorsing Cadillac as the vehicle of choice for my show," he noted.

In response, Travel Channel said, "We’ve enjoyed a long and mutually beneficial relationship with Tony and his production team, but his decision to make further remarks on this matter in the public domain is unfortunate."

The chef is leaving the Travel Channel following the finale of "No Reservations," which aired Nov. 5, and will join CNN early next year.

Cadillac has said through a spokesman that “we’re in the crossfire of Bourdain’s feud with Travel Channel.”

Bourdain laments the trend toward product integration in general in his blog post, the Ad Age piece notes.