In an effort to add to its growing development slate of scripted programming, E! has opted for a new drama about the art world called "Gallerina," reports Deadline.com.

"Freaky Friday" director-producer Mark Waters will executive produce the hour show, working from a script by Michelle McGrath.

The project is set in the Los Angeles art scene, focusing on the Bettencourt Gallery, where a young woman works to make a name for herself. Mike Tollin is also part of the production team, with Tollin Productions’ Ben Spector co-executive producing the show.

E! announced its first slate of scripted programming back in April, the piece notes.