NBC Coasts to Ratings Win With Football Broadcast

Dec 3, 2012  •  Post A Comment

Another strong outing by NBC’s "Sunday Night Football," which featured NFC rivals the Philadelphia Eagles and the Dallas Cowboys, made the network the big winner in the Sunday prime-time ratings, based on Nielsen overnights.

TVbytheNumbers.com reports that NBC averaged a 5.3 rating for prime time in the key 18-49 demo, well ahead of CBS (3.2 average), ABC (2.1) and Fox (1.7). NBC also finished ahead in total viewers, averaging 15.1 million to 13.3 million for CBS, 7.0 million for ABC and 3.9 million for Fox.

The report notes that the numbers will be subject to more than the usual level of adjustments due to the nature of live programming, with football impacting NBC, CBS and Fox.

NBC’s “Sunday Night Football” had a preliminary 6.6 average rating in viewers 18-49, down from a 7.6 a week ago.

ABC was paced by “Once Upon a Time” with a 3.1 average in 18-49, even with last week. “Revenge” ticked up to a 2.4, improving two-tenths of a point from a week earlier. “666 Park Avenue” also improved by two-tenths, to a 1.4.

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