Who Would’ve Thought? After the Success of ‘Deadliest Catch,’ Discovery Channel is Mining Alaska for Second Successful Show

Dec 4, 2012  •  Post A Comment

Who would have thought it about Alaska: There’s gold in them thar hills! First, Discovery had a huge hit with "Deadliest Catch,’ primarily filmed in the waters off the coast of Alaska.

Now, another Discover show set in Alaska, "Gold Rush," beat all telecasts on the broadcast networks Friday night — along with its competition on cable — in the key demo of viewers 18-49, according to The Hollywood Reporter’s Live Feed.

"Gold Rush," an unscripted show about miners in Alaska, drew a 1.9 average rating in the demographic on Friday, Nov. 30, with its closest competition, CBS’s "Undercover Boss," earning a 1.8 rating in the segment.

"Friday is now one of several nights seeing huge cable advantages over the broadcast networks," the piece reports. "Sunday night’s midseason finale of AMC’s ‘The Walking Dead’ blew everything but NBC’s ‘Sunday Night Football’ out of the water."

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