Report: Apple Testing Apple TV Designs

Dec 12, 2012  •  Post A Comment

Apple is testing designs for a large-screen high-resolution television with component suppliers in Asia, reports The Wall Street Journal. (The WSJ is a subscription site and not all readers may be able to access the story.)

The testing could mean Apple is moving closer to adding a TV device to its lineup, the story says.

According to the report, Apple is working on the new TV design with Japan’s Sharp Corp. and Hon Hai Precision Industry, which assembles the iPhone and iPad and is known by the trade name Foxconn.

Apple has reportedly been testing different TV prototypes for years, although it usually develops products internally before working with outside suppliers, the piece adds.

"Apple could opt not to proceed with the device, and how a large-screen TV fits with its overall strategy for remaking watching TV remains unclear. Apple has also been talking to cable television operators about building a box that would carry live television, according to people familiar with the matter," the story reports.

The piece continues: "Apple shareholders are anxious about the timing and nature of the company’s plans. While iPhones and iPads are selling briskly, they believe television could be one of the next big catalysts for Apple’s business as those products eventually peter out."

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