Who’s Buying What in Super Bowl 2013

Dec 14, 2012  •  Post A Comment

Top marketers including Anheuser Busch, Volkswagen, Coca-Cola and Best Buy are rolling out their ad plans for the upcoming Super Bowl, and Advertising Age is keeping track of the details — what they’re buying, which agencies are handling the campaigns and what the creative might look like.

Ad packages in the CBS broadcast are going for an average of $3.7 million to $3.8 million, the piece reports. Joining the heavyweights such as Pepsi and Bud Light are smaller brands that want to make a big impact — including Century 21 and GoDaddy.com, which are returning for the 2013 game.

Click here for the in-depth summary of where things stand.

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