‘Bethenny’ Clearances Hit 97% of Country for Fall Launch

Jan 9, 2013  •  Post A Comment

"’Bethenny,’ the one-hour daily talk show hosted by Bethenny Frankel, has been cleared in over 97% of the country following an incredibly successful six-week summer test on select Fox-owned stations," Warner Bros. Domestic Television Distribution announced.

The announcement continues: "The Fox-owned stations will serve as the launch partner for the show with its stations representing 37% of the country, with 60% of the clearance being on traditional affiliates of ABC, CBS and NBC from station groups representing NBC, Hearst, Gannett, Sinclair, Cox, Lin, Raycom, Post-Newsweek, Media General, Allbritton, Gray, Northwest, Journal, among many others. The announcement was made today by Ken Werner, President, and Rick Meril, Executive Vice President & General Sales Manager, Warner Bros. Domestic Television Distribution."

About the test Warner Bros. said: "’Bethenny’ ran for six weeks from June 11-July 20 on six Fox Television Stations: New York/WNYW, Los Angeles/KTTV, Philadelphia/WTXF, Dallas/KDFW, Phoenix/KSAZ, and Minneapolis/KMSP. The series immediately improved May 2012 time periods in all six markets, more than doubling inherited time periods for both Women 25-54 (+140%) and Adults 25-54 (+133%)."

The announcement added: "’This series was an instant hit during its test, representing the most successful syndicated test in Fox’s history,’ said Werner. ‘Most importantly, it demonstrated to stations and to audiences that Bethenny has an authentic and distinctive voice that resonates with daytime viewers. We always believed that Bethenny had the talent, popularity and credibility with daytime viewers to become appointment television day in and day out and we proved that.’”

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