CNBC Continues to Tweak Its Brand, Greenlights Two New Series

Jan 8, 2013  •  Post A Comment

Two new series have been given a go-ahead by CNBC as part of its rebranding of prime time, reports Deadline.com.

As previously reported, CNBC announced in December that it was adding reality shows to its prime-time schedule for the first time — ordering two shows, one focusing on a fakes and forgeries detective and another on a pair who buy and sell cars.

Now the cable channel is adding two more reality shows: one called "The Big Fix" and an untitled family business project, the story notes.

“The Big Fix” tracks Marcus Lemonis, CEO of Camping World, as he helps troubled businesses get back on track. The untitled show will focus on three family businesses competing for a $50,000 prize.

“Not too long ago, CNBC’s prime time was the land of misfit toys — it really bore no connection to the core brand, which was a daytime brand,” said CEO Michael Hoffman. “That has all changed.”

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