Sunday Prime Time: Numbers Dip for NFL Pro Bowl; CBS Series Sinks to All-Time Low

Jan 28, 2013  •  Post A Comment

Numbers were down from last year for NBC’s broadcast Sunday of the NFL Pro Bowl, based on Nielsen overnights. Meanwhile, the CBS drama “The Good Wife” sank to an all-time low in the key 18-49 demo, TVbytheNumbers.com reports.

The Pro Bowl earned a preliminary 3.3 average rating in viewers 18-49, down three-tenths of a point from last year’s preliminary 3.6. However, the piece notes that last year’s number was eventually adjusted upward to a 4.3.

On CBS, “The Good Wife” slipped to a 1.5 in the 18-49 demo, falling four-tenths of a point from its previous original episode. “The Mentalist” was also down, slipping three-tenths to a 1.8, and “60 Minutes” fell off substantially from its previous 3.3, settling for a 1.7.

Fox was mostly down, including “Family Guy” with a 2.8 in 18-49, down four-tenths from its previous original; “American Dad” with a 2.1, down three-tenths; “Bob’s Burgers” with a 2.0, down three-tenths; and “The Cleveland Show” with a 1.2, down one-tenth. “The Simpsons” held steady with a 2.4.

ABC aired two hours of repeat programming leading into the Hallmark movie “The Makeover,” which managed only a 1.1 average in viewers 18-49 — down four-tenths from the 1.5 for last year’s Hallmark movie, “A Smile as Big as the Moon.”

The preliminary numbers for prime time overall show NBC with a comfortable lead in the 18-49 demo with a 3.3 average rating, ahead of Fox (1.9 average), CBS (1.5) and ABC (1.2). Total viewers was much tighter, with NBC’s 9.9 million edging out CBS’s 9.7 million, followed by ABC with 5.2 million and Fox with 3.9 million.

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