Best and Worst of the Super Bowl Ads Ranked (Here Are the Videos)

Feb 4, 2013  •  Post A Comment

The annual rankings of the Super Bowl ads are out, and while the competition for the top spot was close, the battle for worst commercial crowned a clear “winner.”

The top-rated commercial this year was Anheuser-Busch’s spot featuring a reunion between a Clydesdale horse and his former owner, “Brotherhood,” according to USA Today’s Ad Meter. The ad won "by a nose" over the late-game spot from Procter & Gamble’s Tide, “Miracle Stain,” featuring a ketchup stain in the shape of NFL great Joe Montana, the story says.

The other top five ads were Chrysler’s Ram ad “Farmers”; Doritos’ "Fashionista Dad" spot and another commercial from Chrysler, with its Jeep ad “Whole Again” taking fifth place, the story says.

The competition for worst ad saw an easy winner: GoDaddy.com’s heavily buzzed spot featuring supermodel Bar Refaeli making out with a computer nerd, according to the rankings.

Anheuser-Busch’s Budweiser ad “Brotherhood”:

Tide’s “Miracle Stain”:

Ram Trucks’ "Farmer" testimonial ad:

Doritos’ "Fashionista Daddy" commercial:

Jeep’s "Whole Again" ad:

GoDaddy’s Bar Refaeli spot:


  1. Nope nope nope. Got this completely backwards. Godaddy.com was the best spot of the night. The horse spot was boring, uninspired drivel.

  2. If the goal is to get attention and be seen; Go-Daddy accomplished exactly what they wanted.

  3. Hi-Fi Hippie, you have no soul. It is obvious you have never raised anything other than your voice in anger or dedicated yourself to anything other than tearing down others.

  4. I agree that GoDaddy is the real winner by overwhelming winning worse spot. That just means more people talked about it and help solidify GoDaddy in their brains. My question is why GoDaddy spends so much on what is really a niche product-used by a small % of total consumers. Guess that’s why they’re always trying to up- sell customers–to make more $ and pay for expensive Super Bowl ads.

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